Tesco Enhances Campaign with Augmented Reality

Posted on 10. Oct, 2011 by Matt Newell in Advertising, Digital & Interactive

Tesco has joined forces with Blippar to take their ‘Big Price Drop’ campaign to the next level.

Customers who download the Blippar app can scan Tesco’s print and outdoor advertising with their smartphones to experience a 3D annimated version of the ad. Customers can also download recipe ideas and store locations straight to their phone.

Although the creative execution is a little ho-hum, the underlying platform is incredibly exciting. Rather than forcing QR codes into the advertisement the Blippar software is activated by the imagery itself.

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One Response to “Tesco Enhances Campaign with Augmented Reality”

  1. It also provides automatic reroute, full color maps, and real
    time traffic alerts all on cell phone GPS tracking enabled devices.

    Be clear about after sales service before choosing the place where you will finally
    make your purchase. There are numerous brand cell phone cases that are tested
    before made available for sale.

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