The Intro to iAds that Retail Marketers Must Not Miss

Posted on 13. Jul, 2010 by Matt Newell in Advertising, Digital & Interactive

Apple’s iAd platform has launched and retail marketers need to get across it.

iAds are advertisements that are built into apps running on the latest iPhone operating system (OS4). Unlike current app advertising, iAds are actually built into the app software (and hosted by Apple), which means a vastly improved viewing experience can be offered to the consumer.

Firstly, when iPhone users come across an iAd they can choose to view it knowing that they can return back to the app at any stage. And, importantly, they will return right back to the point at which they left off.

Secondly, the new software offers a far richer experience. As Steve Jobs puts it, iAds offer a combination of engagement (i.e. film based content) and interactivity (e.g. product specs, store locators, buy now, etc) that has never before been available.

Jobs claims to have already signed US$60 mil worth of iAds over the next 6 months, including retailers like Best Buy, JCPenney, Nissan, Sears & Target. Will you be investing in iAds?

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