The World’s First iAd

Posted on 13. Jul, 2010 by Matt Newell in Advertising, Digital & Interactive

Well here we have it. An iAd for the Nissan Leaf, the world’s first production ready electric car.

Using revolutionary advertising technology to promote revolutionary automotive technology is a superb strategy. But the creative execution is seriously disappointing.

I don’t have a problem with dramatizing the ‘epic-ness’ of the product development but I doubt the sci-fi fantasy will connect with Leaf’s potential customer base (enviro friendly early adopters). Nissan have an incredible story to tell here. It’s a shame they don’t tell it.

Creative execution aside, this is a great demo of what marketers can achieve with iAd technology.

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