The golden era for brand marketers was the time of “Mad Men” ‑ when a[…]
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Shopper Marketing: Buzz or Babble?
FMOT, SMOT, ZMOT…WTF? The first three acronyms are from the lexicon of “shopper marketing,” the[…]
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FEATURED POSTS
The American (Retail) Dream
This is the story of Kevin Plank: who went from a dusty basement in Washington D.C. to Broadway in 18[…]
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In The Age of ‘E-biquity,’ Are Brands Irrelevant?
The golden era for brand marketers was the time of “Mad Men” ‑ when a snappy slogan or a cute[…]
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Look, Lick and Learn
In the midst of a ‘soft’ retail environment, one store is persuading customers to queue for up to 20 minutes[…]
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A Grocery Experience That’s Better than Sex?
Ever since Piggly Wiggly (true name) launched the world’s first “self-service grocery store” in Memphis in 1916, the game for[…]
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Retail Rules at Cannes
The Cannes Lions bills itself as the biggest creative communications festival in the world. Starting out as an advertising show[…]
Read moreShopper Marketing: Buzz or Babble?
FMOT, SMOT, ZMOT…WTF? The first three acronyms are from the lexicon of “shopper marketing,” the last one a humble retailer’s[…]
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Can Retail Rescue a Dying City?
Detroit is at once the American Dream and the American Nightmare. Built on automotive manufacturing, and turbo-charged by the construction[…]
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What’s Your Horrorstör?
Some retail outings fill the shopper with sheer dread. “Horrorstör*” takes that notion one step further, by setting a “traditional[…]
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On the Wild Side: South African Retail
There’s a word for South African (SA) retail: wild (which can be both positive and negative, as I’ll reveal later[…]
Read moreScary Good or Just Plain Scary
If there were an Olympics of shopping, the US would win hands down. This year, American shoppers will spend in[…]
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