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Author: admin

The American (Retail) Dream

July 2, 2021 admin Retail

This is the story of Kevin Plank: who went from a dusty basement in Washington D.C. to Broadway in 18[…]

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In The Age of ‘E-biquity,’ Are Brands Irrelevant?

June 18, 2021 admin News

The golden era for brand marketers was the time of “Mad Men” ‑ when a snappy slogan or a cute[…]

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Look, Lick and Learn

June 4, 2021 admin Retail

In the midst of a ‘soft’ retail environment, one store is persuading customers to queue for up to 20 minutes[…]

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A Grocery Experience That’s Better than Sex?

May 21, 2021 admin Marketing, Retail

Ever since Piggly Wiggly (true name) launched the world’s first “self-service grocery store” in Memphis in 1916, the game for[…]

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Retail Rules at Cannes

May 7, 2021 admin Marketing, News

The Cannes Lions bills itself as the biggest creative communications festival in the world. Starting out as an advertising show[…]

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Shopper Marketing: Buzz or Babble?

April 23, 2021 admin E-commerce, Marketing

FMOT, SMOT, ZMOT…WTF? The first three acronyms are from the lexicon of “shopper marketing,” the last one a humble retailer’s[…]

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Can Retail Rescue a Dying City?

April 9, 2021 admin News, Retail

Detroit is at once the American Dream and the American Nightmare. Built on automotive manufacturing, and turbo-charged by the construction[…]

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What’s Your Horrorstör?

March 21, 2021 admin Retail

Some retail outings fill the shopper with sheer dread. “Horrorstör*” takes that notion one step further, by setting a “traditional[…]

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On the Wild Side: South African Retail

On the Wild Side: South African Retail

November 5, 2020 admin Retail

There’s a word for South African (SA) retail: wild (which can be both positive and negative, as I’ll reveal later[…]

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Scary Good or Just Plain Scary

October 29, 2020 admin Marketing

If there were an Olympics of shopping, the US would win hands down. This year, American shoppers will spend in[…]

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