admin – New Retail Blog

Shopper Marketing: Buzz or Babble?

FMOT, SMOT, ZMOT…WTF? The first three acronyms are from the lexicon of “shopper marketing,” the last one a humble retailer’s[…]

Detroit is at once the American Dream and the American Nightmare. Built on automotive manufacturing, and turbo-charged by the construction[…]

Some retail outings fill the shopper with sheer dread. “Horrorstör*” takes that notion one step further, by setting a “traditional[…]

There’s a word for South African (SA) retail: wild (which can be both positive and negative, as I’ll reveal later[…]

If there were an Olympics of shopping, the US would win hands down. This year, American shoppers will spend in[…]

In 1993, a US scientist named Vernor Vinge wrote an essay entitled “The Coming Technological Singularity: How to Survive in[…]

“If you build it, he will come.” So said the disembodied voices in the iconic 1980s baseball fantasy Field of[…]

Over the last few years, “showrooming” has received a bad rap. This is the practice where a smartphone-enabled shopper goes[…]

Business is often about ‘exploring the limits of compromise’, as a colleague of mine used to say. This is particularly[…]

For some, the annual “Cannes Lions International Festival of Creativity” is a throwback to the “glory days” of advertising. Oceans[…]