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Category: Marketing

Its-not-something-we-do-London-Wholefoods

A Grocery Experience That’s Better than Sex?

May 21, 2021 admin Marketing, Retail

Ever since Piggly Wiggly (true name) launched the world’s first “self-service grocery store” in Memphis in 1916, the game for[…]

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Retail Rules at Cannes

May 7, 2021 admin Marketing, News

The Cannes Lions bills itself as the biggest creative communications festival in the world. Starting out as an advertising show[…]

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Shopper Marketing: Buzz or Babble?

April 23, 2021 admin E-commerce, Marketing

FMOT, SMOT, ZMOT…WTF? The first three acronyms are from the lexicon of “shopper marketing,” the last one a humble retailer’s[…]

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Scary Good or Just Plain Scary

October 29, 2020 admin Marketing

If there were an Olympics of shopping, the US would win hands down. This year, American shoppers will spend in[…]

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Field of Screams

Field of Screams

October 22, 2020 admin Marketing, Retail

“If you build it, he will come.” So said the disembodied voices in the iconic 1980s baseball fantasy Field of[…]

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A Company for Today? Honestly.

A Company for Today? Honestly.

October 14, 2020 admin Marketing

Business is often about ‘exploring the limits of compromise’, as a colleague of mine used to say. This is particularly[…]

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Digital world in retail

The Digital Divide

May 20, 2020 admin Marketing, Retail

A pair of giggling Japanese twenty-somethings pose in front of a virtual mirror in the strangely but aptly named “Humor[…]

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Shopping mall

How FOMO fed the Frenzy

May 20, 2020 admin Marketing, Retail

For all the detractors of the Click Frenzy online shopping event (the Twitter hashtag #clickfail pretty much sums it up),[…]

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