This is the story of Kevin Plank: who went from a dusty basement in Washington D.C. to Broadway in 18[…]
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Tag: Consumer Trends
In The Age of ‘E-biquity,’ Are Brands Irrelevant?
The golden era for brand marketers was the time of “Mad Men” ‑ when a snappy slogan or a cute[…]
Read moreScary Good or Just Plain Scary
If there were an Olympics of shopping, the US would win hands down. This year, American shoppers will spend in[…]
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A Company for Today? Honestly.
Business is often about ‘exploring the limits of compromise’, as a colleague of mine used to say. This is particularly[…]
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