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Tag: retail strategy

The American (Retail) Dream

July 2, 2021 admin Retail

This is the story of Kevin Plank: who went from a dusty basement in Washington D.C. to Broadway in 18[…]

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1964-Chevrolet ad

In The Age of ‘E-biquity,’ Are Brands Irrelevant?

June 18, 2021 admin News

The golden era for brand marketers was the time of “Mad Men” ‑ when a snappy slogan or a cute[…]

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Its-not-something-we-do-London-Wholefoods

A Grocery Experience That’s Better than Sex?

May 21, 2021 admin Marketing, Retail

Ever since Piggly Wiggly (true name) launched the world’s first “self-service grocery store” in Memphis in 1916, the game for[…]

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Retail Rules at Cannes

May 7, 2021 admin Marketing, News

The Cannes Lions bills itself as the biggest creative communications festival in the world. Starting out as an advertising show[…]

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Scary Good or Just Plain Scary

October 29, 2020 admin Marketing

If there were an Olympics of shopping, the US would win hands down. This year, American shoppers will spend in[…]

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Field of Screams

Field of Screams

October 22, 2020 admin Marketing, Retail

“If you build it, he will come.” So said the disembodied voices in the iconic 1980s baseball fantasy Field of[…]

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Embracing “Showrooming”

Embracing “Showrooming”

October 15, 2020 admin Retail

Over the last few years, “showrooming” has received a bad rap. This is the practice where a smartphone-enabled shopper goes[…]

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Remarkable Retail Amidst the Ruins

Remarkable Retail Amidst the Ruins

September 17, 2020 admin Retail

To find surprising retail in a foreign city, you often have to do a little digging. You have to be[…]

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